In the light of the worldwide epidemic we have transformed the IMTS platform into a virtual exhibition hall to fully display the advantages of various products - just like it used to be at real-life trade shows.
The comprehensive product catalogue simulates the visit of a real-life exhibition for the user. This experience is the basis for our co-op advertising model: we strategically place Google Ads keywords for specific products from multiple manufacturers to increase the overall amount of capital. This keeps your investment low while significantly boosting the exposure of your machines, parts or accessories. We bring the visitors to your virtual booths!
Search Engine Market Share
Our digital marketing team will work closely with you to evaluate the country/region where potential customers are located for your industry. Our data analysis will provide you with insights on web search habits of users and latest trends in each region. This will help you adjust your strategy and ensure that the brand message is in line with the local situation.
Below you can see some sample data showing data reports and anylsis for the keyword VERTICAL MACHINING CENTER :
Search Volume I
Close ｘCTR & Impressions
Each time your ad appears on the Google search results page, it's counted as one impression. Increasing your impressions is the first step to get more clicks. The clickthrough rate (CTR) can be used to gauge how well your keywords and ads are performing. A high CTR is a good indication that users find your ads and listings helpful and relevant. Anything over 2% can be considered an above-average CTR.
Close ｘCost Per Click
A conversion is a reached goal that you have defined for users entering your (landing) page. For example, this could be a ‘contact us’ inquiry. The average number of conversions per ad interaction, shown as a percentage. Conversion rates are calculated by taking the number of conversions and dividing that by the number of total ad interactions that can be tracked. Long-term we always strive to elevate our customers' conversion rate over 10%.
Close ｘCost Per Click
Cost-per-click (CPC) shows how much each click has cost you on average when bidding for an ad with competitors for the same keyword/region. The cost varies depending on the popularity of a keyword and the regions you are competing in. Our team will find the best setup for your requirements ( manual vs. automatic bidding, etc.)
Close ｘTop Campaigns
A campaign is aset of keywords and bids with one budget for a certain location and other settings. All campaigns can be analyzed separately and against each other (A-B-testing) to find the most efficient way for your ads regarding CTR, CPC, and conversion cost.
Close ｘDevice Breakdown
See at a glance what devices (PC, mobile, tablet) your potential customers are using and discuss with our adjustments to your website and ad design accordingly. Besides, there are many more demographics that provide valuable insights on your potential online customers around the world (gender, age groups, time slots, etc.)
Here is what you can expect from IMTS PPC Management Services:
INCREASE TRAFFIC!Click-through Rate (CTR)130%
CUT COSTS!Cost per Click (CPC)-42%
Campaign Goal Setting
Optimization and Testing
Increase brand & product awareness
We place your ads with the right digital marketing strategy on the Google Search results page and help you boost your product exposure. Our total PPC package includes initial data and industry analysis,in-campaign implementation and adjustmentand final complete result reports. We carry it out, you remain in control!
Let customers see your machines and services
PPC is the most accurate and efficient way of online advertising and marketing, with flexible adjustments to ad copy and visual content at any time. We make sure to place your ads appropriately and effectively drive traffic to your product site, increasing the chances of inquiries and orders.
Find & attract new customers!
With Google’s native and our own additional ad marketing tools we efficiently improve the accuracy of your advertising based on consumer search behavior and historical trajectories, allowing you to directly contact your potential consumers.
Promote your products and increase exposure
With our cooperational ad structure we are enabling customers to deepen their brand impressions and attract more potential customers with relatively low expenses. With our monthly search performance report every individual customer can easily evaluate the advertising effectiveness, quality score and other key metrics.
Skyrocket your Google Ad Marketing!
Leave your email and we will get in touch with you to learn more about your company and the products you want to promote. Our team will then create a FREE PPC action plan for you to review. If you decide it’s not for you the data is yours to keep - you have nothing to lose!Get your PPC action plan!